When researching the various chocolate tours available in London I discovered that the name “Pierre Hermé of Paris” kept cropping up. Having read the reviews it transpired that whilst the chocolate goes down very well it’s the macaroons that go down even better. Even though I was on the hunt for chocolate shops I made a short detour.
Pierre Hermé only has one branch in London (with the exception of a kiosk at Selfridges in London) at the moment and that can be found in Lowndes Street, a short walk from Harrods which was my second stop!
I arrived not long after it had opened for business and was greeted by a friendly assistant. The store looks bright, fresh and modern with products laid out very accessibly. I could spot plenty of boxes of chocolates but not boxes of macaroons. These are stored loose behind a glass counter and are made up freshly. Bamboozled by the choice of flavours I chose a box of 12 and opted to fill it with a random assortment from their collection.
I paid £24 and spent all day carrying them as delicately as possible, given that macaroons are inherently delicate objects.
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I couldn’t identify all 12 flavours thanks to the omission of a flavour card but think I have identified around half of them thanks to pictures on the web:
I wish I could have identified more flavours but the profiles weren’t strong enough for me to form any sort of conviction. This was slightly disappointing, especially given the price.
Before devouring the box I got my geek on and photographed each of the macaroons.
The macaroons were all delicious, with some flavours more bland and less distinguishable than others. Personally I preferred the fruity flavours as they seemed more pronounced than some of the others.
I wasn’t keen on the round tub packaging and would have preferred some sort of square box. Whilst the plastic tub was sturdy and practical it didn’t really scream “exclusive gift” as much as some of the larger (more expensive) box options. Also, it was disappointing not having a flavour card included as it’s always nice to know beforehand what flavour the chef created for the macaroon you are eating. Personally, if I was going to buy another box I would opt for the stronger and more perfumed flavours.
Nevertheless, I can certainly understand why they are raved about though at £2 a macaroon it’s not an everyday item. It’s definitely a luxurious indulgent treat or a special gift for a loved one.
(Store image from Pierre Hermé)
Disclosure: I paid £24.00 for a box of Pierre Hermé Macaroons from their London store and wasn’t asked for a review.
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